Metamorphosis of the Life Insurance Business

Metamorphosis of the Life Insurance Business by Akhil Mehra explores the evolution of India’s life insurance sector from its early, unregulated beginnings to nationalisation, liberalisation, and modern institutional transformation. The book examines the role of LIC, the impact of economic reforms, the establishment of IRDA, and the growing convergence between banking and insurance through bancassurance. It also discusses market competition, product innovation, technology, investment management, consumer expectations, and future challenges for the industry. Informative and analytical, this book is useful for students, researchers, insurance professionals, policymakers, bankers, and readers interested in India’s changing financial services landscape.